The second infographic was also food based and was about the global annual ice cream consumption. The general background of the infographic was white. Each country was represented by an ice-cream cone. The United States for example, consuming the most ice cream annually, had an ice cream cone at the top and next to it was the amount of ice cream consumed per liter per person. Other countries were designed in the same way but were leveled in a way that showed which countries were at the top of annual consumption and which fell behind.